Jaivik Kheti portal connects organic farmers, buyers on single platform

Jaivik Kheti is E-commerce portal as well as knowledge platform

Jaivik Kheti portal is an initiative of the Indian government’s Ministry of Agriculture (MoA), Department of Agriculture (DAC) along with MSTC to promote organic farming globally. It is a one-stop solution for facilitating organic farmers to sell their organic produce and promoting organic farming and its benefits.

Jaivik Kheti portal is an E-commerce as well as a knowledge platform. The knowledge repository section of the portal includes case studies, videos, and best farming practices, success stories and other material to facilitate and promote organic farming. The E-commerce section of the portal provides the whole bouquet of organic products ranging from grains, pulses, fruits and vegetables.

Buyers can now avail organic products at their door step through the portal at much lower prices. Organic farmers make their products available to consumers via farm gate as well as door step delivery at very low prices as compared to market.

This portal links various stakeholders like regional councils, local groups, individual farmers, buyers, government agencies and input suppliers for the all-inclusive development and promotion of organic farming.

The portal provides various price discovery mechanisms to help farmers get the best prices for their products through forward auction, price-quantity bidding, book building and reverse auction mechanisms.


Facilities on Jaivik Kheti portal

Seller Registration

An individual farmer can register himself/herself in the portal. After registration, farmers can upload their product in the e-Bazaar by filling up product details, delivery mode and payment information.


Buyer registration

A potential buyer can choose products without login. However, when they are ready to purchase a product, they must register or log into the portal.


Local group registration

A farmer group can also register itself on the portal. The group leader should register in the portal using group registration number. After registration, the group leader can upload products for himself or on behalf of other farmers in the group.


Input supplier registration

Those supplying inputs to the farmers can also register themselves on the portal.



Other than regular purchase from e-Bazaar, buyers can also purchase products by bidding on the products made available by the sellers. The portal facilitates bidding process by three methods: book building, price-quantity and reverse auction.


Buyer guide

The portal has a variety of factors when choosing featured shopping results, including information about the item (such as category, price, delivery mode, state, district and certification), availability, costs and whether we think the item will be of interest.


To read in Punjabi and Hindi, click below.

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